Privacy Policy

Last updated: 29 January 2026

  1. Introduction
    Braden Dental Center, S.C. (“Braden Dental Center,” “we,” “us,” or “our”) is a family-focused dental practice located in Lake Geneva, Wisconsin. We are committed to protecting your privacy and safeguarding your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect information obtained through https://bradendental.com/ and related communications, including SMS text messaging.

  1. Information We Collect
    We may collect the following categories of information:
  • Identifiers: name, postal address, email address, phone number.
  • Appointment-related administrative information: date, time, and location only.
  • Website usage data: IP address, browser type, device information, and pages viewed.
  • Communication preferences: including SMS consent status.

We do not intentionally collect sensitive health information through SMS, and patients should avoid sending detailed health information via text message.

  1. How We Use Information
    We use your information to:
  • Provide dental services and administrative support.
  • Send appointment reminders and practice notifications.
  • Respond to enquiries and requests.
  • Operate and improve our website.
  • Comply with legal and regulatory obligations.
  1. SMS Text Messaging and Consent
    If you choose to opt in to receive text messages from Braden Dental Center, S.C., messages may include:
  • Appointment reminders.
  • Prescription-ready alerts.
  • General practice notifications related to your dental care.

Message frequency varies, typically 1 to 4 messages per month, depending on your scheduled appointments and practice communications. Message and data rates may apply.

SMS consent is obtained separately from treatment consent. Opting in to SMS is voluntary and is not a condition of receiving dental care.

You may opt out at any time by replying STOP. You may request assistance by replying HELP or by contacting us at staff@bradendental.com or (262) 398-9678. Message and data rates may apply.

Messages are limited to transactional and informational content related to your dental care, such as appointment reminders and practice notifications, and are not used for general marketing campaigns.

HIPAA Considerations
We design SMS communications to avoid the inclusion of Protected Health Information (PHI). Messages do not include:

  • Diagnoses.
  • Conditions or symptoms.
  • Medications or dosages.
  • Test results.
  • Reasons for appointments.
  1. Information Sharing and Mobile Data Protection
    We may engage service providers who process data on our behalf to support practice operations, including appointment scheduling systems, payment processors, and customer service platforms. These providers are contractually prohibited from using your information for their own marketing purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted.

Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text message services necessary to deliver messages you have requested.

All the above categories exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties, excluding aggregators and providers of the text message services.

  1. Cookies and Tracking Technologies
    We may use cookies and similar technologies to improve website functionality and user experience. You can control cookies through your browser settings.
  2. Your Rights and Choices
    You may:
  • Opt out of SMS communications at any time without affecting your care.
  • Request access to or correction of your personal information, subject to applicable law.
  • Opt out of non-essential cookies.
  1. Data Security
    We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
  2. Contact Information
    Braden Dental Center, S.C.
    Lake Geneva, Wisconsin
    Email: staff@bradendental.com
    Phone: (262) 398-9678
  3. Changes to This Policy
    We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.